Flo Knoyle | Edgy Equine Portrait Photographer | Multi- Award Winning | Leek, Staffordshire | Covering the UK
flo@thehorsephotographer.co.uk | 07590894420 | Click Here To Book
For anyone considering a photoshoot with Flo, absolutely go for it. It was such a fun experience, and the photos are beautiful and unique. Flo's support and encouragement made all the difference. I have had photoshoots with other equine photographers, but none captured the magic like Flo. These photos are a treasure I will cherish forever.
- Chloe Middleton
the uk’s first build your own equine Photoshoot experience for horse owners who want more than a standard package.
I used to offer 3 simple equine photoshoot packages. But as time went on, I thought why should your equine photoshoot be forced into a standardised package that doesn’t quite fit what you actually want? I thought this for a while, but then decided to make change to the industry.
I created my Build Your Own Equine Photoshoot experience so you can design a bespoke horse photoshoot around YOUR horse, YOUR style, YOUR budget, YOUR dream outcome, and the artwork YOU actually want to take home.
Whether you want something simple, powerful and emotional, or the full luxury cinematic experience with styling, fine art prints, albums, frames, Polaroids, personal shopping, keepsakes and main character energy, and sass, this builder lets you explore what is possible before you book.
Just a clearer, more exciting way to create an equine photoshoot that actually feels like you!
Finally, an equine photoshoot that bends around you
Most horse photography packages make you choose from a fixed list of what’s included. I used to do this, so I am guilty.
“This” many hours.
“This” many images.
“This” product.
That package. Take it or leave it as is. Or jump and upgrade from the “small” to the “medium” and “large”…. Or “silver”, “gold”, and “platinum” as I used to call them.
Turns out I hated that and wanted to change it. Because every horse owner wants something different!
Some clients want a handful of powerful digital images to remember this chapter with their horse.
Some want a framed fine art portrait on the wall, because their horse is not just something they own, they are literally part of their soul.
Some want a full luxury experience with styling, artwork, albums, behind the scenes moments for the ‘gram, instant Polaroids, keepsakes, champagne picnic, and seriously epic energy and enough drama to make the yard gossipers think “holy sh*t”.
Some want it somewhere in between.
That is exactly why I built this.
Your equine photoshoot should not feel like choosing from a beige wedding buffet. It should feel like creating something personal, emotional, stylish, and worthy of the bond you have with your heart horse.
why i created the build your own equine photoshoot builder
I have photographed enough horses and owners to know one thing very clearly:
No two stories are the same.
One client might be booking because their heart horse is getting older and they want timeless portraits before time becomes something they wish they had more of.
Another might be booking because they finally want to see themselves the way their horse sees them, powerful, capable, soft, wild, beautiful, ethereal, badass, unfiltered.
Another might want something bold, alternative, cinematic and completely different from the traditional equestrian photography they have seen before.
Another might just know they want “something special” but have absolutely no idea where to start!
And thhat is where the builder comes in.
Instead of making you fit into a package, my Build Your Own Equine Photoshoot experience lets you explore the options and shape the session around what actually matters to you.
Your horse.
Your style ideas.
Your budget.
Your memories.
Your wall art.
Your legacy.
Your rules.
You can start designing the equine photoshoot experience you will still be talking about yearsssssss from now.
What can you customise?
The builder lets you explore different ways to shape your equine photoshoot experience, from the practical pieces to the luxury extras that make it feel completely personal.
You can customise all elements such as:
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Photoshoot length
Choose the kind of session that suits your horse, your location, your ideas, and the level of variety you want from your gallery. I offer two lengths as standard (1 hour, or 2 hours), but if you would like something different just pop it in the additional comments when prompted.
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Digital images
Add the number of digital images that feels right for how you want to use and enjoy your final photographs. Go crazy with the Full Vault, or just choose a few to start with and you can order more at a later date.
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Fine art prints
Create something tangible with museum quality fine art prints designed to honour your horse properly, not just forgotten about in a camera roll.
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Luxury frames
Turn your favourite portrait into statement wall art that belongs in your home, your yard office, your tack room, or wherever you need to be emotionally ambushed by how much you love your horse.
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Fine art albums
Tell the full story of your photoshoot with a luxury album designed to preserve the details, the emotion, the movement, the quiet moments and the drama.
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Styling support
All photoshoots booked with me include access to my Client Wardrobe. Get help shaping your look, from outfits and colour palettes to textures, accessories, silhouettes and how everything works with your horse, just put in any ideas when prompted and we will get planning in more detail during your Design Consultation. If you want a head start, you can always complete my Quiz - What is Your Equine Photoshoot Aesthetic.
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Personal shopping
For the clients who want support finding the right pieces for them to keep, styling can go beyond “bring a nice dress” and become a properly considered part of the experience.
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Keepsake extras
Add meaningful details that help preserve the day, the bond, and the little pieces of the experience you want to remember. Such as horse hair jewellery, instant polaroids, or a confidence the capsule.
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Video add-ons
Add cinematic moving moments, social media reels or behind the scenes content to bring another layer of storytelling to your equine photoshoot.
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Luxury experience upgrades
For the ones who want the whole thing to feel less like “having some photos done” and more like stepping into a bespoke equestrian editorial.
Atmosphere. Styling. Detail. Experience. Memory. The good stuff.
Who is this for?
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The Build Your Own Equine Photoshoot experience is perfect if:
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You know you want an equine photoshoot, but you are not sure which package or option fits best.
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You want to understand pricing without feeling pressured into making a decision instantly.
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You want a custom equine photoshoot that can be shaped around your horse, your style and your budget.
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You want something more personal than a standard horse photoshoot package.
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You are interested in luxury equine photography but want to see what is possible first.
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You are planning ahead for a birthday, milestone, retirement, anniversary, special horse, or future date.
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You want artwork, albums, frames or keepsakes, but you are not sure what you will want until you see the options.
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You want flexibility, clarity and control without being thrown into overwhelm.
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You want an equine photographer who can help with styling, ideas and the full creative direction, not just turn up with a camera and hope for the best.
You do not need to have the whole thing figured out.
That is the point.
The builder gives you a starting place. The Design Consultation refines it later.
How it works
1. Open the builder
Start by opening the Build Your Own Equine Photoshoot builder and exploring the options available.
2. Choose what feels right
Select the elements you are interested in, from photoshoot length and digital images to fine art products, styling support and luxury add-ons.
3. See what your dream shoot could include
The builder helps you understand the kind of experience you are creating, including the products, extras and support you may want included.
4. Submit your answers
Once you have built your photoshoot, submit your answers so I can see what kind of experience you are interested in. You will also have a quote and summary sent to your inbox.
5. Get your next steps
I will be in touch with your next steps, availability and how to move forward.
6. Secure your date
When you are ready to book, your date is secured with a deposit. From there, we move into the exciting part: planning your Design Consultation, styling, location ideas and the creative direction for your photoshoot.
You are allowed to plan ahead
You do not need to be ready for a photoshoot next week.
You might be planning for next season or next year.
You might be saving for something special.
You might want a future date so you have something exciting to look forward to.
You might be figuring out what kind of investment feels right.
That is completely fine. The builder is designed to help you explore the options without pressure.
Interest-free instalments are available, and many clients choose to book in advance so the experience can be spread out in a way that feels manageable.
A luxury equine photoshoot is an investment, yes.
But it should never feel confusing, rushed, or like you have been shoved into a package that does not fit exactly what you’re after.
You do not need to know exactly what you want yet
You can use the builder even if your current brief is basically:
“I love my horse, I want something incredible, and I have no idea where to start.”
That is more than enough!
The builder gives us the first shape of the experience.
The Design Consultation is where we refine the concept, talk through your horse, your style, your worries, your outfits, your location, your ideas and the final direction for the photoshoot.
I guide you through the whole thing.
You are not expected to arrive as a fully formed Vogue equestrian editorial with matching tack and emotional stability.
Helpful if you do. Absolutely not required.
Why build your own instead of choosing a normal package?
Because both you and your horse deserve more than “Package A, B or C.”
A custom equine photoshoot gives you more freedom to choose what actually matters to you.
If you only want a few powerful portraits, you can keep things simple. If you want a full luxury horse and owner photoshoot with styling, products, artwork, albums and keepsakes, you can build that too.
If you want something alternative, dramatic, emotional, cinematic, soft, wild, elegant, gothic, editorial, romantic, powerful or completely unhinged in the best possible way, we can shape the experience around that.
It helps me understand what you are drawn to, what you value, what level of investment you are considering, and what kind of final result would make you feel like your horse has been honoured properly.
Ready to create your dream equine photoshoot?
This is your invitation to stop trying to squeeze your horse, your story and your style into a package that was never built for you.
Use the builder to explore what your bespoke equine photoshoot could include, from photoshoot options and digital images to fine art prints, frames, albums, styling, video and luxury experience upgrades.
Build it simply. Build it dramatically. Orrrrr build it like the horse girl fantasy you have been quietly hoarding for years.